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Fostering Sustainability and Innovation in Agriculture
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new farmers

From Film to Action, Greenhorns Org. Inspires Young People to Farm for Sustainable Future

February 7, 2012 |

Severine von Tscharner Fleming, founder of The Greenhorns

The Greenhorns, a nonprofit organization with a mission to promote, recruit and support a new generation of farmers, began in 2007, when founder and director Severine von Tscharner Fleming decided to make a film.

The idea sprouted while Fleming was helping organize a film festival at UC Berkley. The lineup of documentaries at the festival highlighted the gloomy realities of our time: a food system in crisis; a corrupt political system; a cycle of global poverty and exploitation. The threats of global warming, soil depletion, bioengineering pitted against biodiversity and poisoned waterways appeared insurmountable onscreen. Fleming wanted to produce a film that would inspire action rather than ennui. Read More