The Greenhorns, a nonprofit organization with a mission to promote, recruit and support a new generation of farmers, began in 2007, when founder and director Severine von Tscharner Fleming decided to make a film.
The idea sprouted while Fleming was helping organize a film festival at UC Berkley. The lineup of documentaries at the festival highlighted the gloomy realities of our time: a food system in crisis; a corrupt political system; a cycle of global poverty and exploitation. The threats of global warming, soil depletion, bioengineering pitted against biodiversity and poisoned waterways appeared insurmountable onscreen. Fleming wanted to produce a film that would inspire action rather than ennui.