It’s 5 pm on Thursday, milk is running low, and the kids polished off the last of the peanut butter the night before. Working parents everywhere, stuck in traffic, are scrounging for a healthy dinner.
Enter Door to Door Organics, an online organic grocery retailer that delivers fresh, organic groceries at a competitive cost with traditional brick-and-mortar grocers.
The company, which was founded by David Gersenson in 2004 in his 300 square-foot Boulder, Colorado garage, now serves 9 states, operating out of five centralized hubs in Colorado, Michigan, Illinois, Pennsylvania and Missouri.
CSA’s have taken the leap into the 21st century. Community Supported Agriculture has for years been the refuge of the urban food-conscious looking for reliable, locally-sourced whole food. But small-scale operations can’t always reach a critical mass and some people can’t always take advantage of Farmers Markets. Enter Azoti.
Developed by tech entrepreneur David Ranallo, Azoti provides the internet platform that efficiently connects local farmers with local companies – and all of their employees – for quick distribution of fresh, sustainably-raised food, to a populace hungry for healthier choices.
“We need to de-commoditize food,” Ranallo said. “Azoti can help farmers with marketing, manage wellness programs for employers and fill orders for customers all at once. And when we can help farmers forecast demand, we’ll see cheaper Farmers Market-quality food.”
After $50 Million Buyout, Entrepreneurs Return to Farm to Further Ideals of Sustainable Food MovementApril 17, 2013 | Melonie Magruder
In today’s cyber-driven universe, technology wunderkinds don’t normally go from $50 million buyouts by Google back to the farm. But that’s exactly what Rob Spiro, co-founder of the farm-to-fridge grocery delivery start-up in San Francisco, Good Eggs, did.
Spiro and his colleagues from Silicon Valley founded the company a mere 18 months ago, with the idea that their experience in the tech world could be put to good use in furthering the ideals of a sustainable food movement. After selling their social search service, Aardvark, to Google in 2010, Spiro, et al thought to lasso the burgeoning grassroots drive for local, organic food direct-to-consumer in the Bay Area.
Farmers Web is an 18-month-old start-up that aims to link local farms with local buyers through a wholesale “management tool,” and vibrant online marketplace that allows you to “shop and sell local online, anytime.”
The brainchild of co-founder and CEO, Jennifer Goggin, Farmers Web was born in downtown Manhattan from decidedly non-bucolic roots.
“I went into finance after college (Columbia University – political science), but my heart just wasn’t in it,” Goggin said. “So we decided that promoting small agriculture was something we could grab hold of.”
Farmscape, a company that installs and maintains urban gardens throughout Los Angeles, CA, decided to take two spectacular things – fresh produce and a dinosaur – and create an app out of them. The app, Agrisaurus, is designed to take the guesswork out of small-scale gardening and farming, and help farmers plan and plot produce sites.
On March 12, Agrisaurus became available for anyone to download. I recently got in touch with Rachel Bailin of Farmscape and Agrisaurus, and found out why Farmscape’s founders thought the app would help gardeners, and how the app works.