Growing produce isn’t a cakewalk—and selling greens? That’s not easy, either. That’s why Local Line wants to simplify communication between growers and sellers.
The idea for this streamlined company that bills itself as “a commerce platform to build your brightest future in food” was sparked in October 2013. That’s when Cole Jones met the company’s other co-founder, Cole McLay, at a pitch competition. McClay and Jones were both undergrads at the time—McLay was a fourth-year environmental studies student at the University of Waterloo, and Jones was a third year philosophy student at Wilfrid Laurier University. The original concept behind Local Line was to distribute local food from farmers to consumers, but the young, budding business partners soon changed their focus to supplying chefs.
In January 2014, Local Line was accepted to the Laurier Launchpad program. “The program taught us to talk to potential customers before trying to build or sell anything,” Jones says.
ProduceRun co-founder and president William Pattison is no stranger to farming. His family has worked the land for four generations.
“ProduceRun started on our own family farm,” Pattison says. “We wanted a better way to be found, sell and distribute our farm products to the public. I feel that our technology can make a real difference for farmers, making it easier for them to do business, and creating easier access for buyers.”
Press release – WASHINGTON, Jan. 27, 2016 – Agriculture Secretary Tom Vilsack and Microsoft officials today announced the winners of the USDA-Microsoft Innovation Challenge, in which contestants used USDA agriculture production open data to develop online tools that can help make the American food supply more resilient in the face of climate change.
“In yet another example of how public and private resources can be leveraged together to address significant global concerns, the winners of the USDA-Microsoft Innovation Challenge have used open government data to create an impressive array of innovative tools to help food producers and our communities prepare for the impacts of climate change and ensure our nation’s ability to provide plentiful, affordable food,” said Agriculture Secretary Vilsack. “For more than 100 years, USDA has compiled data on the farm economy, production, and the health of crops around the country, and it is exciting to see such modern, useful tools spring from these information sources.”
The Seattle direct-to-consumer marketplace Farmstr, which launched in 2013, is no more.
“At the end of the day, it wasn’t enough for us to justify a large next round in order to compete with the very well-funded competition,” founder Janelle Maiocco told BizJournals.com in February.
But on March 15, 2015, Maiocco launched Barn2Door. Maiocco, who was followed to Barn2Door by several of her former Farmstr colleagues, will apply lessons learned from her time at the helm of Farmstr to her new business venture.
Imagine going into a store and picking out your dinner by literally pulling it up by the roots. Sound farfetched? It’s not. In fact, it’s the behind a North Carolina-based venture called the Farmery.
The project is an effort to blend the convenience of a retail grocery store and cafe with the freshness of an indoor urban farming system operation.
Several prototypes of the system are already up and running, and the Farmery team is now in final talks with investors to get a two-story, 16,000-square-foot version operational by fall of 2015, most likely in North Carolina.