In Search of Idea with Impact, Chicago Entrepreneur Settles on Indoor Urban Aquaponics

June 3, 2013 | Jenny Smiechowski

Greens & Gills, LLC Founder David Ellis comes from a long line of entrepreneurs. Both his father and grandfather were independent business owners and he knew he would eventually follow in their footsteps— once the right idea presented itself of course. In Ellis’ case, the right idea came in the form of an urban, indoor agriculture operation using aquaponics.

According to Ellis, inspiration struck when he read about a Milwaukee company converting a vacant industrial space into an indoor, urban farm that would cultivate and sell local, sustainably grown fish and vegetables to the Milwaukee market. He visited the operation and the metaphorical seeds of his new business, Greens & Gills, were sown. Read More