Sustainable Ag Startup
In a positive development for venture investment in sustainable agricultural technology, Google Ventures along with Khosla Ventures, First Round Capital, Index Ventures, and Allen & Co. invested $42 million in WeatherBill, a company that provides a unique technology platform that enables the real-time pricing and purchasing of customizable weather insurance using proprietary global weather simulation modeling and local weather monitoring systems.
GrowSafe Systems Ltd. develops livestock feed intake and behavior monitoring technology. GrowSafe was the first company to RFID tag production livestock in 1990. Currently, more than 55 major Agricultural Research Centers and premium seedstock centers worldwide use GrowSafe Feed Intake and Behavior Monitoring technology to conduct livestock research and to measure feed efficiency.