With roots in San Francisco’s storied People’s Food System, Veritable Vegetable has helped organic growers distribute their produce for nearly 40 years. While farmer’s markets and food co-ops are recent phenomena in some parts of the country, northern Californians started seeking an alternative to supermarkets and agricultural food giants in the 1970s. The People’s Food System was a network of collectives in the San Francisco Bay Area that sought to connect local food producers to neighborhood co-ops and community markets. In 1974, some members established the Veritable Vegetable Collective, which focused solely on produce distribution. Over the years, Veritable Vegetable has evolved from a worker-run collective into a for-profit company that serves growers and markets in parts of California, Arizona, New Mexico, Colorado, Nevada, and Hawaii.
“Climbing was great training for farming. They are both really exhausting, painful, frightening experiences that look impossible on the face of them but somehow you get it done.” David Bell, Bell Organic Farm
Located 12 miles north of Salt Lake City, Bell Organic farm of Draper, Utah is what happens when you outgrow your garden and tap an ever expanding marketplace for fresh organic produce. For David and Jill Bell it all started with a bumper crop of heirloom tomatoes.
In 1997, David Bell ran a successful rock climbing business and his wife Jill spent her days waitressing in a local restaurant. They began growing their own vegetables in the backyard, producing far more tomatoes than needed. A local restaurant owner put them in touch with his chef who immediately purchased their excess veggies. Soon after, a local market owner who imported his tomatoes from a greenhouse in Holland wanted to make a purchase.
Laura Casey of Changing Seasons Farm in Fall City, Washington is a very busy women. Not only does she run a small sustainable farm operation, but she works as an Environmental Scientist almost full-time on the side. Laura and her husband Dave do not employ workers, but instead collaborate with friends and family who help out on the farm.
I recently spoke with Laura to find out more about how the farm runs, what sustainable practices she employs, her Naturally Grown certification and more.
In June 2011, Ken Armstrong watched a YouTube video that would change the course of his life. The video was created by urban farmer Will Allen, founder of the sustainable agriculture nonprofit Growing Power, Inc. and avid proponent of aquaponic farming. A year later, in June 2012, Armstrong would break ground on his own aquaponic operation, Ouroboros Farms.
Armstrong and his business partner Kenji Snow started Ouroboros with a strong desire to join the future of farming. “We wanted to be innovators and a model for a new integrated, living ecosystem methodology of farming that partners with nature, rather than trying to overcome it,” said Armstrong.
Awareness of Environmental Impact, Embrace of Sustainability, Defines 4th Generation Deardorff Family FarmsAugust 5, 2013 | Noelle Swan
The Deardorff family has been in the produce business since 1937, helping local farmers in Venice, Hollywood, and Los Angeles distribute their produce. As the city of Los Angeles swelled in the early 1960’s, the Deardorffs followed many of their growers north to Ventura County and began to work the land themselves on their own 50-acre ranch. Since then Deardorff Family Farms has passed through four generations and grown immensely. Today, cousins Scott Deardorff, and Tom Deardorff II farm 2,000 acres of sustainably grown celery, tomatoes, greens, and mixed vegetables throughout Ventura County. They market their produce through wholesale distributors, at local markets, and directly to consumers.
Visiting Blue Moon Farm is a visual delight—an oasis of diverse organic vegetable production in a sprawling landscape otherwise filled with fields of conventionally grown corn and soybean. Long rows of kale, bok choy, and other greens dot the landscape while greenhouses filled with tomatoes and melons stand in stark contrast to the surrounding monoculture.
Jon Cherniss has been tending this land since 1997, finding ways of increasing profitability and longevity while maintaining a commitment to organic farming methods, which are often eschewed in favor of short-term gains in Central Illinois.
As a fourth generation farmer, Elaine Lemmon has a fond relationship with dirt. But growing up, she didn’t plan on becoming a farmer later in her life. When the real world called, she answered, studying anthropology and archeology at Penn State University. But, her studies would later steer her back to farming. “I soon got disenchanted with how science-for-profit really wasn’t good science,” says Lemmon. “The part of archeology I really loved was working outside and working in the soil.”
Amy Love is an educated and well-seasoned fifth-generation farmer, as well as a mother of two. She and her husband run Love Farm Organics, a CSA operation located in the Willamette Valley just outside of Portland, Oregon. This land has been farmed by the Love family for over 100 years. Love is passionate about genetic diversity, the well-being of the land and delivering quality food to her community on a modest scale.
I recently spoke with Amy about how her interest in farming developed, the sustainable methods she employs, and the future goals for Love Farm Organics.