local food delivery
Increasingly, food service directors and purchasing officers in schools, hospitals, and other institutions are being tasked with the mission of finding local producers of the food items they buy on a regular basis. They are doing this to support regional food systems, local economies, and the health of their constituents.
At Urban Rural Nexus, Food Distributor in Colorado Makes Connections that Grow the Local Food MarketplaceSeptember 24, 2013 | Melonie Magruder
Back when she was running the Lyric Cinema Café, she made a conscious choice to make sure her café was stocked with the same kinds of foods she would pack for her children’s lunches – something fresh, healthful and, most importantly, local.
“We were sort of a glorified concession stand,” Mozer said. “But we believe in supporting our local farmers. And where we’re located, somewhere between urban and rural, you can find a lot of farms.”
With roots in San Francisco’s storied People’s Food System, Veritable Vegetable has helped organic growers distribute their produce for nearly 40 years. While farmer’s markets and food co-ops are recent phenomena in some parts of the country, northern Californians started seeking an alternative to supermarkets and agricultural food giants in the 1970s. The People’s Food System was a network of collectives in the San Francisco Bay Area that sought to connect local food producers to neighborhood co-ops and community markets. In 1974, some members established the Veritable Vegetable Collective, which focused solely on produce distribution. Over the years, Veritable Vegetable has evolved from a worker-run collective into a for-profit company that serves growers and markets in parts of California, Arizona, New Mexico, Colorado, Nevada, and Hawaii.
What if you had access to a fresh farmers market seven days a week, knew exactly what they would be offering so that you can plan your meals, were able to contact your preferred vendors with a shopping list and could pay for everything in advance, with your fresh veggies being delivered directly to your door?
That’s exactly what Antony Lee, founder and CEO of Fresh Nation, has put together.
“The idea was to build a network of farmers markets across the country so that it’s a win for the vendors and a win for the customers,” Lee said. “We don’t necessarily need more farmers markets, we need better farmers markets.”
In 2006, Shelly Herman and Irvin Cernauskas set out on a mission to make local and organic food available year-round in two major Midwestern markets: Chicago and Milwaukee. Cernauskas, who had been actively involved the environmental nonprofit community and in creating markets for local farmers, already had the connections needed to help create a stronger relationship between local farmers and urban consumers.
“The farmers were talking about how they want to spend more time farming and less time trucking their food all over the place,” said Herman. “At the same time we realized that people in the city or suburbs need a way to get fresh, healthy food in a year-round way.” To fill this growing need, Herman and Cernauskas started Irv and Shelly’s Fresh Picks, a local and organic food delivery service.