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Fostering Sustainability and Innovation in Agriculture
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Posts By Steven Gorelick

Branding Tradition: A Bittersweet Tale of Capitalism at Work

February 10, 2016 |

This post written by Steven Gorelick originally appeared on the Local Futures blog. Gorelick is the Managing / Programs Director for Local Futures / International Society for Ecology and Culture’s (ISEC) whose mission is to protect and renew ecological and social well being by promoting a systemic shift away from economic globalization towards localization.


Image Courtesy of Local Futures

Image Courtesy of Local Futures

It’s almost sugaring time here in Vermont. On our homestead we tap about 25 trees, boil down the sap on the kitchen cookstove, and – in a good year – end up with 4 or 5 gallons of maple syrup. That may sound like a lot, but since it represents our family’s main source of sweetener it’s rarely enough to get us through the year. By mid-winter we’re usually buying syrup from a neighbor – someone who makes his living from his sugar bush. His syrup comes in a gallon jug with an iconic sugaring image on the label – men in plaid jackets carrying sap buckets through the snow to a horse-drawn sled, the sugarhouse in the background nestled among the hardwoods, steam billowing from the cupola. Read More