Posts By Nicola Kerslake
Nearly all authorities on entrepreneurialism preach the same message on founding your first start up: keep it close to home and trade what you know. Recently, I came across two twenty-something Frenchmen who threw out this rulebook, and seem to be thriving as a consequence. When Victor Combal-Weiss and Guillaume Virag began research for a European business plan competition, their aim was to prove that, in theory, a sustainable farming business would make sense in Asia.
“We started off viewing it as an interesting intellectual exercise,” said Virag.
From this exercise emerged Project Alba, a socially-minded startup that seeks to create sustainable economic development of rural areas in Cambodia by linking the country’s farmland producers with local and international urban consumers.