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Fostering Sustainability and Innovation in Agriculture
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Posts By Nicola Kerslake

Socially-Minded Sustainable Farming Startup, Project Alba, Takes Root in Cambodia

November 21, 2011 |

Nearly all authorities on entrepreneurialism preach the same message on founding your first start up: keep it close to home and trade what you know. Recently, I came across two twenty-something Frenchmen who threw out this rulebook, and seem to be thriving as a consequence. When Victor Combal-Weiss and Guillaume Virag began research for a European business plan competition, their aim was to prove that, in theory, a sustainable farming business would make sense in Asia.

“We started off viewing it as an interesting intellectual exercise,” said Virag.

From this exercise emerged Project Alba, a socially-minded startup that seeks to create sustainable economic development of rural areas in Cambodia by linking the country’s farmland producers with local and international urban consumers. Read More