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Author Archives: Alisha Lumea and Polly Legendre
Hosting the Market — Tips for Farmers Market Managers
/ March 15, 2012 7:20 pm
It’s March and spring is just around the corner. As communities begin to thaw out, and regional farmers markets prepare to start offering their first spring crops, it’s a great time for farmers’ market managers to start planning their season. Farmers already have a lot to do, and market managers can play an important role in unifying and promoting the Continue reading
Posted in advice, Branding and Marketing, farmers market, local food systems
Branding and Marketing Advice for Sustainable Food Entrepreneurs: A Farmer’s Guide to Working with Chefs
/ February 23, 2012 7:42 pm
Farmers and chefs have a lot in common. They both work long, often uncomfortable hours. They both suffer the whims of weather, from ruined crops to cancelled reservations, and they both depend on delivering a stellar product and pleasing others for their livelihood. To make it in food — from the field to the kitchen — you need passion. To Continue reading
Branding and Marketing Advice for Sustainable Food Entrepreneurs: DIY Press Savvy, Part Three
/ February 16, 2012 6:35 pm
Thus far, in our three-part series on DIY press savvy for sustainability-minded food entrepreneurs, we’ve covered how to put together your story to resonate with the media, and how to tell it to the right people. In the final part of this series, we look at how to leverage the press you get for maximum benefit.
Branding and Marketing Advice for Sustainable Food Entrepreneurs: DIY Press Savvy, Part Two
/ February 2, 2012 8:53 pm
Last week in our branding and marketing advice column for sustainability-minded food entrepreneurs, we kicked off our three-part series on DIY press savvy by providing advice on how to put together a story that will resonate with the media. This week’s column is all about how to get your story in front of the right reporters. So let’s begin with the pitch. Continue reading
Branding and Marketing Advice for Sustainable Food Entrepreneurs: DIY Press Savvy
/ January 26, 2012 8:26 pm
This week in our branding and marketing advice column for sustainability-minded food entrepreneurs we kick off a three-part series on working with the media that will cover how to develop your story, how to make your approach to the right reporters, and finally how to leverage the coverage you receive. The media plays such a huge role in society that it Continue reading
Posted in advice, Agripreneur Toolkit, Branding and Marketing
Targeting Retail and the Fancy Food Show
/ January 20, 2012 12:33 am
Every year thousands of new and established producers looking for a slice of the American retail market throw down some big bucks in summer or winter and exhibit at the NASFT Fancy Food Show, which ran this past week in San Francisco. Because of the costs of participation (booths start at $3,440, plus transportation to the show, materials, signage, staffing Continue reading
Go Forth, and Deliver – Freelance Foraging and Connecting the Dots
/ January 12, 2012 6:42 pm
This week we were inspired by a conversation about local sourcing with Chef/Owner Rick Hackett of Bocanova in Oakland, Calif. Rick is dedicated to buying local for his restaurant. “For the world to survive, we must become more and more local, which means more seasonality,” he explains. “The more you keep things within four hours or 200 miles, the more Continue reading
No Brand is an Island – Building American Regional Food Identities
/ January 5, 2012 10:57 pm
Previously, we’ve looked at beneficial partnerships between artisans and farmers, and how cross-promotion and cultivating relationships with chefs and the community can boost the impact of a farmer’s market stand. With this theme of forging connections, we want to look one step further — to building new regional food identities in America. The locavore movement has allowed us to think Continue reading
Posted in advice, Agripreneur Toolkit, Branding and Marketing
Branding and Marketing Advice for Sustainable Food Entrepreneurs: Making Your Farmers Market Products Stand Out
/ December 22, 2011 6:27 pm
Welcome to the second installment of Alisha Lumea and Polly Legendre’s advice column for sustainability-minded food entrepreneurs who are seeking answers to questions about product branding, marketing, development and more. This week’s questions come from Ryan in San Diego, CA. Question: How can a direct to consumer seller at a farmers market make their products stand out more for consumers and/or Continue reading
Branding and Marketing Advice for Sustainable Food Entrepreneurs: Value-added Products
/ December 15, 2011 5:48 pm
Welcome to Alisha Lumea and Polly Legendre’s inaugural advice column for sustainability-minded food entrepreneurs who are seeking answers to questions about product branding, marketing, development and more. This week’s questions come from John at Backyard Chicken Run in Chicago, IL. Questions: 1) are there products, like say a locally made root beer, or organic stone ground flour, that seem to be Continue reading
