Robert Puro is Co-founder of Seedstock, LLC, a Los Angeles-based social venture fostering innovation and entrepreneurship in sustainable agriculture. In 2011, he and his business associate, Jason Reed, launched seedstock.com, creating a news and informational resource to promote and connect startup companies, farmers, entrepreneurs, non-profit organizations and researchers involved in developing economically viable sustainable solutions with which to continually improve our food system. To further educate and engage future entrepreneurs and encourage the growth of a sustainable agriculture marketplace, Puro established the Sustainable Ag Innovation Conference, which is now in its second year. Puro and Seedstock also provide senior consultancy services surrounding local food systems to industry and government bodies.

Prior to working at Seedstock, Puro ran an independent consulting firm that assisted startup companies across various industry verticals develop business plans and go to market strategies. He also has held positions in business development and marketing at such companies as Yahoo!, Warner Music Group, and Motricity, Inc. Puro is a graduate of Columbia University and the UCLA Anderson School of Management. He has been frequenting the various farmers markets in and around the Santa Monica, CA area since he was seven years old and is an ardent supporter and buyer of sustainably produced food.