Increasing CSA Member Retention Top Concern for Online CSA Farm Conference
February 4, 2013 | seedstock
News Release – PITTSBURGH, PA. – Research indicates that many Community Supported Agriculture (CSA) farms are experiencing member retention rates between 50% and 60%, while other farms see retention rates as high as 90%. A low rate of retention makes it difficult for a CSA farm to thrive and grow and may endanger the whole CSA movement as people try CSA and decide the concept is not right for them. The CSA Expert Exchange online conference will broadly explore the reasons people join and leave CSAs and how to increase member satisfaction by drawing on the best practices utilized by CSA experts from across the country.
The CSA Expert Exchange (www.csafarmconference.com) is an online conference copresented by Small Farm Central and the Pennsylvania Association for Sustainable Agriculture (PASA) occurring live on March 15th, 2013 from 11am to 4pm EST. Nationwide, the conference is expected to engage between 5001000 CSA farmers. The conference will be accessible via any web browser; attendees will be available to watch video of presenters, view powerpoint slides, and interact via chat to ask questions. The fee is $45 and registration is open at csafarmconference.com. The first 100 registrations will receive a $5 discount off the normal price.
Presenters include Elizabeth Henderson, noted CSA pioneer and author (“Sharing the Harvest: A Citizen’s Guide to Community Support Agriculture”), who will discuss the importance of community involvement within her CSA in Newark, NY. Jody and JeanPaul from Roxbury Farm will explore CSA farm profitability through specialized equipment and “rightscaling” the farm. Other sessions will focus specifically on successful techniques for retaining members and the importance of member education that goes beyond sharing recipes.###
With over 6,000 members, the Pennsylvania Association for Sustainable Agriculture (PASA) is one of the largest and most active sustainable agriculture organizations in the U.S. Through educational programs and regional marketing assistance for farmers, advocacy, and public outreach, PASA seeks to promote profitable farms that produce healthy food for all people while respecting the natural environment. PASA’s hallmark event, the Farming for the Future Conference, draws thousands of participants from more than 30 states and six countries each February. For more information, visit pasafarming.org.
About Small Farm Central
Small Farm Central is a leading technology provider to small-scale farms across the U.S. and Canada. Started by an former CSA farmer, Small Farm Central provides farm websites, CSA member management services, and more to help increase the economic sustainability of small-scale farmers by creating professional and engaging experiences for the farm’s customers. Small Farm Central’s Member Assembler technology is built to manage the office side of the CSA from online member signup and payment processing to box packing and delivery logistics. For more information, visit smallfarmcentral.com.
Contact person: Simon Huntley
Company name: CSA Expert Exchange / Small Farm Central